Product
Boulton, your business development agent.
It finds your market, tells you who to call first, writes to each person and handles the back and forth until there's a meeting on your calendar. You ask for what you need, in plain words.
Find CPA firms in Ohio that serve manufacturers, and the managing partner at each
Start a campaign to the owners, offering our free 13-week cash flow analysis
Draft replies to anyone interested, and send them on their own
How are my campaigns doing this week?
Boulton can do what you can do on the screens. Anything that sends or spends waits for your OK.
Your whole market, built for you.
Describe the companies you want the way you'd brief a colleague. Boulton searches, reads each company's website and keeps only the ones that fit.
- Up to 50,000 companies, built up front at no charge
- The right people at each: the owner, the CEO, or whoever you name, with a verified email
- The reason each company fits, beside it
You approve before it runs.
Before a Find starts, Boulton shows what it understood, how many companies it will look for and what it costs. Companies that match are free.
Boulton reads each company's website and keeps the ones that fit your description.
When companies match but their size isn't known, it tells you how many, instead of guessing.
Name the roles you want, like owner, CEO or head of sales. Each person comes with a verified email.
Group your market however you work, and run a campaign on any part of it.
Know who to call first.
Every company gets two scores, with the reason beside each. Fit: how closely it matches the clients you want. Timing: the signs it's ready to talk now.
- Timing signals like a new hire, a new line or a move
- Each signal dated, with where it came from
- The ready ones first, so the week starts with the right calls
Each company is checked against what you asked for: size, location, industry and what they do.
Signals like a new hire, a new line or a move, each with its date and where it came from.
Companies outside your criteria are marked as such, so you can see why.
Its score, its people and everything that has happened with them, in one place.
Messages written for each person.
Two ways to write, both from what Boulton finds. Use one, or both in the same campaign. Nothing sends until you start it.
- In your voice, around your offer
- Follow-ups written when they come due, seeing everything sent so far
- Change any message before it goes
One to one
For the people who matter most. Boulton reads their profile, their company's site, recent news and job posts, and writes the whole message around what it finds.
- LinkedIn profileCEO since 2019, after 14 years running the shop floorBackground
- ridgelinefab.comFamily-owned fabricator: laser cutting to powder coat, DaytonBackground
- Dayton Business Journal · 41 days agoOpened a second laser lineUsed
- Job post · 6 days agoHiring a controller, their firstUsed
- LinkedIn post · 12 days agoPassed an ISO auditNot used · off topic
LinkedIn · Message 1 · to Marcus
Drew on: their controller hire, tied to cash timing after the new line. The ISO audit was left out: off topic.
Tailored at scale
For reaching a whole market by email. Boulton writes your message in a few versions, then fills in the parts that change for each person: what they've been up to, what they make, who they sell to.
Write a message in different versions. Each person gets one of them.
Each draft is checked against what Boulton actually found, so it doesn't invent facts.
Every email has a target length, and the count is in front of you as it's written.
Written when they come due, seeing everything sent so far. They stop when someone replies.
The back and forth, handled.
Boulton sorts every reply, drafts the answer with times to meet, and books the meeting onto your calendar. You choose which kinds of reply it sends on its own.
- Each reply sorted: interested, a question, not now, and more
- A draft ready for every reply worth answering
- For each kind of reply: ignore it, draft it for you, or send it
It sends on its own, and you can still stop it.
For the kinds of reply you choose, Boulton sends its answer after a short countdown. Send it now, change it, or cancel.
Offer times from your calendar right in the reply.
When someone asks something Boulton can't answer, it asks you instead of guessing.
Interested, a question, not now, not interested: each gets the handling you chose.
Fits the way you already work.
Your team's own profiles, at a safe daily pace.
Calendar
Meetings land on your calendar.
CRM
New conversations go to your CRM.
Slack
Hear about replies where your team already talks.
Start a campaign when you're ready, after you've read what Boulton wrote.
Edit a word or the whole thing before it goes.
Choose, reply by reply type, what Boulton sends without you.
Questions.
What do I need to connect?
LinkedIn, your calendar, Slack and your CRM.
Will it sound like me?
Each message is written from what Boulton finds about that person, in your voice and with your offer.
What's a credit?
One person found, with their email included. Anything found about them later, like an email or a LinkedIn profile, is free. Writing uses credits too: 0.1 for each email, 1 for each one-to-one message.
What happens when someone says yes?
Boulton replies with times to meet and books the meeting onto your calendar.
See who's in your market.
Tell us the clients you want and we'll show you what Boulton finds on a 30-minute call.